On my first of several trips for this project, we presented to and secured business with Abbott's (soon to be Mylan's) German team in Hanover. Consequently conceptualizing and creating a responsive Patient and HCP portal that was established as a Global template for Patient and HCP engagement. Additionally, I was tasked with managing the branding and transfer from Abbott to Mylan, as well as managing the Global eDetails and digital templates that we built to accommodate the transition. I also collaborated with McCann, Ogilvy, and other global agencies to establish a digital standard across digital product assets and Patient/HCP Engagement web sites.
- Sales Support & Creative Strategy
- Client Presentation & Stewardship
- Account Management
- Project Management
- Creative Direction
- UI/UX Design
- Branding & Global Strategy